General Motors - Live Green/Go Yellow Campaign

General Motors is beginning to promote E85 (a blend of 15% gasoline and 85% ethanol) and their line of Flex-Fuel vehicles in their advertising.

It is estimated that about 4 million vehicles in the U.S. are already E85 compatible. Many owners of certain models of major manufacturer cars and trucks don't realize that their vehicles are already capable of running on ethanol. To remedy this situation, the National Ethanol Vehicle Coalition has published a website listing all E85 compatible vehicles.

GM will be sending yellow fuel caps to the existing owners of E85 compatible vehicles. Later this year, all new GM FlexFuel vehicles will be equipped with yellow fuel caps at the factory.

The National Ethanol Vehicle Coalition also has a listing of all the E85 refueling stations in the nation. Expect this number to grow rapidly as E85 develops more awareness in the marketplace.

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GM Announces E85 Awareness Campaign
announcement from the National Ethanol Vehicle Coalition

General Motors announced January 8, 2006 a significant E85 awareness campaign at the Chicago Auto Show. The Live Green Go Yellow campaign kicked off during Super Bowl XL in ads promoting the use of the clean, alternative fuel in GM’s flexible fuel vehicles.

Several major Chicago buildings will be illuminated in yellow lights during the show symbolizing the corn used in creating the ethanol in the E85 fuel. Other outreach for this campaign will include GM “street teams” reaching out to Chicagoans in February with giveaways and a major presence in the 2006 NASCAR Craftsman Truck Series and promotions with 2005 NASCAR Nextel Cup champion, Tony Stewart.

“GM is pursuing gasoline-savings solutions on many fronts on the way to our ultimate vision of hydrogen fuel cell-powered transportation,” said Elizabeth Lowery, GM vice president of environment and energy. “E85 ethanol burns cleaner than gasoline and is a renewable, domestic fuel that can enhance the nation’s economy and energy security.”

GM now has nine 2006 models that are compatible with E85: Chevy Impala and Monte Carlo; Chevrolet Silverado, Avalanche and GMC Sierra; Chevrolet Tahoe; and GMC Yukon, Yukon XL and Chevrolet Suburban. The automaker plans to add 400,000 of these vehicles to the fleet in 2006.